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True lovers of vintage goods may find as much excitement in sharing these items as they do in purchasing them. After spending hours scouring the internet looking for secondhand trinkets to spruce up your space or your wardrobe, you may have thought to yourself that this is something you could turn into an entrepreneurial endeavor. Thanks to the omnipresence of e-commerce platforms and online retailers right now, this is something you could easily get on board with – with the right tips in mind, of course. If this is something that you’ve been mulling over, let this be a sign to proceed.
Here’s how to style vintage goods to get the perfect e-commerce shots.
Take time curating your items
We’ve talked about the importance of having your brand tell a story in order to give shoppers an idea of what makes you unique compared to everyone else out there. Regardless of the look you’re going for or the message you want to send, take your time curating items before launching your first collection. In a way, you are projecting yourself onto the items you will be selling, so it makes sense collating goods that reflect this purpose. To get an idea of what you want to go after, take a look at your own home. You may have a few vintage pieces already lying around that you haven’t used, which could suit a home elsewhere. You can then add in more items to complement these to round out your collection. This will also make for more visually appealing shots as you will have pieces that look great together instead of a random hodgepodge.
Add in a professional touch
Although your home may be a makeshift studio, this can be elevated with your equipment. If this is truly something that you want to pursue, you need to consider having the proper tools to get the perfect shots. While it may be daunting to purchase brand new devices for this, you can consider them as an investment for your business. When choosing from a wide range of photography equipment, you can find comfort in knowing that there are a number of cameras suited for beginners. While even a basic camera can get you started, once you graduate into taking more stylistic shots, you can consider additional gear like lenses or lighting studio equipment as well. To help enhance your shots and walk you through the art of taking photos, there are a number of free virtual courses offered online which you can take to give your own work a professional touch. Struggling creatives need not worry about the technical aspects of product photography, as these can be learned with time. After gathering your collection, you just need some good natural lighting and everything else can be handled from there.
Tackle the details
Once you have all your materials ready, it’s time to showcase your collection in a very appealing manner. For clothes, look into using mannequins or hangers, or even better shoot yourself wearing them so that customers can see what the clothes look like when worn. For accessories, home goods, and other items, you can simply use white sheets as a backdrop. Shoot your pieces together or side-by-side so that potential buyers get an idea of how they could style them on their own. They might even consider buying multiple items when they see them grouped together. After shooting both individual and group shots, you can then edit them to your liking and chosen aesthetic. Don’t forget to add in the proper dimensions and measurements – or even a short story behind the item – so customers know what they will be getting.
Old pieces can find new homes once you take the time and follow the right steps needed to breathe life into them once again. As a dedicated customer of vintage goods, you can soon become a seller, too!
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